Embracing the same age-old adage of keeping people together, greeting cards
have become invincible in the business and communication industries.
If cards are yielding power in keeping distant friendships and relationships
stronger and longer, why not apply the same principle to our clients and
That is exactly what many successful businesses are doing. They make use of
anything that is proven effective, and then try to apply it to another area.
E-cards, being a very good example of tradition and innovation fusion, are
today’s Marketing Professionals’ lucky charm in attracting new clients and
retaining the old ones. They use electronic cards to boost sales by sending
them to clients: old and new, as a substitute for newsletters.
Since the web is chalk full of free ecard websites, this strategy is
unarguably less-costly than any other marketing means. And since these cards
are grouped according to occasions, we can bet their is an appropriate
card for every single event. For instance, we can came up with a send-to-all card
for important occasions such as Christmas, Summer vacations or
Thanksgiving. Or we can personalize it by sending Anniversary or
Congratulations cards to companies. We can even send “thinking of you” cards
to old clients.
Being remembered and valued is on top of everyone’s list. Few other happy
feelings can replace the euphoria of being remembered and valued. And this
is made even more special because ecards often come with pictures, music and
poetry lines. No person would say no to something that is sure to add a
smile to his day.
Think wisely. Do business passionately. Do it with ecards.